Handshake Blog

Gary Keller’s 5x ROI rule guides agents to seek a 500% return on marketing investments. This blog outlines a $7,500 holiday referral strategy using four key tactics—Party, Pop-By's, Philanthropy, and Posts—to secure more client referrals.

Target high-intent relocation prospects by avoiding saturated channels like FSBO. Focus on growing companies with specialized labor needs. Use LinkedIn, Crunchbase, and Business Journals to find clients needing relocation services and boost your success rate.

Part 3 of our series explores "Date the Rate, Marry the Home"—a strategy to help buyers secure discounts before demand surges. Focus on long-term home value over short-term rates to simplify decisions, maximize negotiating power, and avoid buyer’s remorse.

In part 2 of our series, we highlight how declining mortgage rates can shift buyer leverage. Agents can use data on mortgage applications to educate clients on acting quickly to secure better deals before competition increases and negotiation power weakens.

This post clears up misconceptions between mortgage rates and the prime rate, helping real estate agents create urgency in a declining rate environment. It explains how mortgage rates are influenced by investor appetite, guiding clients to make informed decisions.

The post explores how real estate agents can capitalize on the booming relocation market post-COVID-19 by becoming relocation specialists themselves. It offers a 3-step playbook to help agents secure more referrals from relocating buyers and sellers in your market.

The AI revolution is here, but not all AI tools are built for real estate pros. We've rounded up the top 5 AI apps every agent should use in 2025 to boost productivity, save time, and streamline daily tasks. Stay ahead of the curve—check them out now!