Handshake Blog

Stay up to date with the latest news about Handshake, real estate industry insights, and expert strategies to help you grow your referral business.

December 5, 2024

Get More Referrals This Holiday Season (Part 3 of 5)

While there is no shortage of client gift ideas you can provide throughout the year, the holidays are a natural time to have an intentional reason to shower your top 100 clients with a thoughtful and impressionable gift. Since home buying activity traditionally slows during the holidays, it also presents the perfect timing for you to switch from agent to Santa!

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November 7, 2024

Get More Referrals this Holiday Season (Part 2 of 5)

To maximize referrals this holiday season, host a budget-friendly holiday party that fosters personal connections and genuine appreciation for clients without direct solicitation. Focus on engaging meaningfully with guests, following the MITS strategy—Mingle, Inquire, Thank, and Schedule follow-ups—to build loyalty and organically generate referrals.

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October 29, 2024

Get More Referrals this Holiday Season (Part 1 of 5)

Gary Keller’s 5x ROI rule guides agents to seek a 500% return on marketing investments. This blog outlines a $7,500 holiday referral strategy using four key tactics—Party, Pop-By's, Philanthropy, and Posts—to secure more client referrals.

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October 22, 2024

Growing Relocation Closings and Referrals: How to Find High-Intent Prospects

This blog post discusses how real estate agents can target high-intent relocation prospects, avoiding overly saturated lead generation channels like expired listings and FSBO. By focusing on small-to-mid-sized companies with rapid growth and specialized labor needs, agents can increase their success rate, using resources like LinkedIn, Crunchbase, Built-In, and Business Journals to identify potential clients needing relocation services.

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October 15, 2024

Creating Urgency with Clients in a Declining Rate Environment (Part 3 of 3)

In part 3 of our series on creating urgency in a declining rate environment, we introduce the strategy "date the rate, marry the home," emphasizing how buyers can leverage current market conditions to secure discounts before demand surges. By simplifying decision-making and focusing on long-term home satisfaction over short-term interest rates, agents can help clients avoid buyer's remorse and maximize their negotiating power.

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October 8, 2024

Creating Urgency with Clients in a Declining Rate Environment (Part 2 of 3)

In part 2 of the series on creating urgency in a declining rate environment, the focus shifts to educating clients on how buyer leverage can change as mortgage rates decline, increasing demand and reducing negotiation power for buyers. By leveraging data on purchase mortgage applications, agents can help clients understand the importance of acting sooner to take advantage of better deals before the market becomes more competitive.

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October 1, 2024

Creating Urgency with Clients in a Declining Rate Environment (Part 1 of 3)

This post unpacks the common misconceptions between mortgage rates and the prime rate, helping real estate professionals educate their clients and create urgency in a declining rate environment. It explores how mortgage rates are influenced by investor appetite and other factors, offering a clear strategy for guiding clients toward informed decisions before they miss key opportunities.

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September 22, 2024

Don’t Join Relocation Companies…Be One 🤝

The post explores how real estate agents can capitalize on the booming relocation market post-COVID-19 by becoming relocation specialists themselves. It offers a 3-step playbook to help agents secure more referrals from relocating buyers and sellers in your market.

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September 14, 2024

AI-Driven Referral Matching: The Future of Real Estate Referrals

Discover how AI-driven referral matching is transforming real estate by connecting professionals with ideal clients, reducing costs, and saving time. Learn how advanced algorithms are streamlining the referral process for greater flexibility and higher client satisfaction.

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